0-1 AI Product Research and Design
@Insightflo
Startup | GenAI | SaaS | B2B Software
My Role: Co-founder, UX and product lead
Stakeholders: 2 UX designers, 2 software engineers
Methods: user interviews, concept testing, journey mapping
Tools: Zoom, Figma, ChatGPT
Timeframe: 3 months
Impact 🧭:
In 3 months, we launched an MVP that streamlined research analysis process from 2 weeks to 1 day
Enhanced research presentation with clear, impactful evidence
Context 🗺️
What is it?
Insightflo is a human-centered, AI research analysis SaaS platform.
Who is it for?
UX researchers in small to medium companies who need to conduct foundational research and analysis.
Why using it?
Insightflo helps researchers save time from manual research analysis and empowers them to share impactful research findings with stakeholders.
Research Objectives 📍
Identify our primary target user groups.
Understand their workflows for conducting foundational qualitative user research.
Dive into their biggest pain points when analyzing and sharing qualitative user research, and how they have tried to solve them.
Methods 🛠️
1 on 1 user interviews + Concept testing
30-45 min
Virtual via Zoom
Recruitment 👤
Target Users: 20 Qualitative UX Researchers who conduct foundational research
Chanels: LinkedIn, existing networks, UX online community, UX research conferences
Research Insights ✨
During research analysis, researchers are frustrated about the time-consuming manual re-watching process to find themes and user quotes, and they are actively seeking for faster solutions.
“It’s a very tedious process. It takes time to tease through each interview and find common themes and supporting quotes”
— Fiona, UX research lead at a health startup
After research analysis, researchers are tired of manually copying quotes and editing video clips by themselves, but they didn’t find great solutions yet.
“It takes time to copy and paste quotes, find a specific timestamp and cut the video clips, and include them into the presentation”
— Josh, UX researcher at a software company
Journey Maps 🗾
Design Opportunities 🧑🎨
User Flows 🍃
Sketch ✍️
Iterations 🔁
Feature Prioritization ♦︎
Final Design 🎨
Learnings 📝
This was my first time leading a 0-1 product from scratch to launch, and I learned tremendously about…
Cross-functional Alignment: When making a product decision or prioritizing a feature, it is wise to align with designers and engineers and explain the reasoning behind it.
Leadership Skills: a great leader motivates the team to build what they believe in. A great leader also knows everyone’s strengths and allocates tasks accordingly.
Constraint Management: It is normal to face time, budget, and talent constraints for early-stage start-ups. Identifying these constraints early and making feature prioritization is crucial for product development.